Enhance the corporate brand image. A trademark is an intangible asset. It is often estimated as a corporate asset overseas, especially when the corporate shares are listed or when it is an investment target. If the enterprise has no trademark or if its trademark has been registered by others, it will reduce the external estimate of the enterprise's assets, thus missing the opportunity for listing or financing.

Prevent others from preemptively registering. Avoid long - used trademarks from being preemptively registered overseas by others, including competitors, distributors or other interested parties. Otherwise, one has to cooperate with them at a high cost or be forced to create a new brand anew. "Before entering the market, register the trademark first." If an enterprise plans to export products overseas, before promoting the products, it must remember to conduct international trademark registration in the corresponding countries in advance, so as to avoid irreparable consequences caused by being preemptively registered by others.

Avoid unintentionally or passively infringing on others' trademark rights overseas, resulting in paying huge compensation fees. At present, most countries implement the principle of first - to - file and protect trademarks registered by prior applications. If an enterprise does not consider trademark registration and search issues before exporting, it is very likely that it does not even know that it has already infringed on others' trademark rights in that country; once someone else has registered in advance, there is a high probability of passive infringement and facing cross - border litigation and huge compensation risks.

Registering an international trademark is a necessary condition for entering the global Amazon e - commerce platform.