The escrow and disposal business of the International Copyright Trading Center is a platform - based business that undertakes entrusted management and disposal for customers' copyright assets to realize value realization. Its main task is to actively carry out multi - party cooperation and maximize the value development of copyright assets through the licensing or transfer of copyright - related rights.

The escrow business is an entrusted management business carried out by the International Copyright Trading Center for customers' full copyright. Through buyout and agency methods, it helps customers conduct in - depth operation of copyright assets. The disposal business is a means for diversified realization of customers' copyright assets, including two stages: segmented licensing and overall auction. Segmented licensing is the phased authorization of the entrusted copyright resources according to different types of property rights of the right holder in a single or combined manner. The overall auction is the one - time transfer of all property rights related to copyright to achieve asset realization.

At present, the International Copyright Trading Center has jointly initiated and established the "Escrow and Disposal Alliance of the National Copyright Trading Common Market" with 18 copyright trading platform institutions of provinces, municipalities, and autonomous regions. This alliance operates jointly across the country with a unified trading model, trading rules, fee standards, and membership system to promote the excavation and realization of the value of customers' copyright assets. In addition, in cooperation with many industry leading institutions and intermediary service institutions, in addition to professional services such as the evaluation of the value of film and television copyright assets and the confirmation and protection of rights, a multi - faceted and diversified copyright agency cooperation business has initially taken shape. As of now, the cooperation network has nearly 300 escrow and disposal partners at all levels and more than 3,000 peripheral information consulting institutions.

In 2013, the International Copyright Trading Center will focus on comprehensively carrying out escrow and disposal business for film and television drama copyrights. It will segment the relevant rights such as distribution rights, broadcasting rights, information network dissemination rights, reproduction rights, translation rights, and compilation rights of film and television dramas. According to different right types, it will maximize the asset value of customers' film and television drama copyrights through five distribution methods. First, traditional distribution through CCTV, provincial satellite TV stations, provincial - level and above terrestrial TV stations, and city - level and below TV stations. Second, new media distribution within the domestic scope through channels such as wireless, online and mobile Internet services, IPTV, and Internet TV. Third, overseas distribution in regions outside the Chinese mainland (including Hong Kong, Macao, and Taiwan regions). Fourth, further segmented authorization for relevant video, picture, text and other materials in film and television dramas. Fifth, jointly conduct overall right transfer with relevant institutions such as film and television production, distribution, dissemination, and promotion to maximize the value of high - quality copyright assets.