A trademark is a sign that distinguishes the goods and services of one trader from those of others. Typically a trademark can be words (including personal names), indications, designs, letters, characters, numerals, figurative elements, colours, sounds, smells, the shape of the goods or their packaging or any combination of these. A sign must be capable of being represented graphically in order for it to be registered as a trademark.

                    1. Trademark rights are territorial. If you have not applied for registration of an international trademark, it will not be protected locally and there will be no way to appeal;

                    2. The trademark that you spent all your money to create was registered by a competitor abroad, and you had to cooperate with it at a high cost, or even be forced to re-create a new brand;

                    3. Unintentionally or passively infringed on other people's trademark rights abroad, resulting in huge compensation fees and bankruptcy;

                    4. Missing the country’s special financial subsidies and preferential policies for export companies to register trademarks overseas;